10% of every purchase from GEC is donated to the World Food Programme (WFP). The WFP is the world's largest humanitarian organisation saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change.

The ongoing crisis in Gaza has created one of the most severe food security emergencies in the world. Millions of people are facing catastrophic hunger, with the situation deteriorating rapidly due to genocide, displacement, and restricted access to food and aid.

The WFP is working tirelessly to deliver food assistance to those in need, but the scale of the crisis requires urgent and sustained support. By donating 10% of every purchase, we're committed to contribute to the WFP's vital work in Gaza and around the world.